🛍️ Les Soldes d'Été: Paris Summer Sales Have Begun!

If you love shopping in Paris, now is the moment to dive in: the famous summer sales — Les Soldes d'Été — officially began June 25th, and the entire city is buzzing with excitement.

🗓️ What Are the Soldes?

In France, the government regulates two main national sales periods each year: winter and summer. Unlike other countries where discounts happen randomly, in Paris, the “soldes” are eagerly awaited cultural events. Stores large and small are allowed to deeply discount their merchandise over a four-week period — with markdowns increasing week by week.

That means you’ll often see:

• First week: 20–30% off

• Midway: 40–50%

• Last days: Up to 70% off (if you're lucky!)

Whether you’re looking for designer pieces, trendy Parisian brands, or just want to window shop, it’s an experience in itself.

👜 A Bit of History

The Paris sales tradition goes back to the 19th century, when Aristide Boucicaut, the founder of Le Bon Marché (one of Paris’ first department stores), introduced the idea of fixed prices and clearance markdowns to move seasonal stock. That concept blossomed into the national "soldes" we know today.

Over time, the practice became regulated and standardized by the French government, ensuring that all consumers could benefit from fair, widespread, and significant discounts.

🏙️ Why Stay at Apartments Du Louvre for the Soldes?

Ideally located in the 1st and 2nd arrondissements, Apartments Du Louvre St Honoré and Le Marais puts you at the heart of Paris’ premier shopping neighborhoods:

👜 Rue Saint-Honoré & Palais Royal

From luxury houses like Chanel, Dior, and Goyard to trendy concept shops, this historic street blends heritage with haute couture. It’s also home to Paris’ cooler side of fashion, with streetwear and indie boutiques like Starcow and Carhartt WIP attracting the city’s most stylish locals. Whether you lean classic couture or cutting-edge, Rue Saint-Honoré delivers.

🏬 Les Halles & Rue de Rivoli

Just steps from your apartment, these bustling shopping streets are packed with well-known brands like Zara, Mango, and Sephora — all offering great seasonal deals during the soldes.

🧥 Le Marais

One of Paris’ most eclectic and fashion-forward neighborhoods, Le Marais is full of vintage shops, independent designers, and concept stores. A short stroll or metro ride from Apartments Du Louvre, it’s a must-visit for those seeking something unique or boutique.

👠 Galeries Lafayette & Printemps

Only a few metro stops away, these impressive department stores are icons of the Paris sales. With their towering glass domes and multiple floors of fashion, beauty, and accessories, they’re a playground for sale hunters.

✨ After a full day of shopping, you’ll return to a calm, stylish apartment equipped with everything you need to relax — your own kitchen, living space, and Paris skyline right outside the window.

✨ Insider Tip:

Go early in the morning during the first few days for the best selection. Then come back at the end of the soldes period for the deepest discounts!

The Summer Sales will continue through July 23rd, so there’s still plenty of time to plan a stylish spree — and we’re here to make your stay as effortless and central as possible.

Book your apartment today and step into the Paris fashion scene just outside your door.